Dr. Andrea Paul is a physician-turned-entrepreneur who has started, grown and sold health care companies, including a digital health company that grew from zero to #251 on the Inc. 500 list in just 4 years. A seasoned executive in the health care, publishing, and education spaces, she knows exactly how to execute a marketing plan. Besides her undergraduate science degree and her medical doctor degree, Dr. Paul also holds certificates in entrepreneurship and Search Engine Optimization Marketing. Her careful selection of a world-class marketing team including graphic designers, email marketing experts, social media experts, search engine advertising experts, SEO experts, PR professionals, and digital marketing gurus are what make Health Marketing Experts the place that health care professionals and businesses come to for the very best.
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Dr. Paul obtained her undergraduate degree in Biology at the University of Ontario Canada, and earned her Medical Doctorate at Michigan State University. She is the co-founder of Health Media Experts, a medical and healthcare marketing, SEO, and media consultancy firm. She is also a Venture Partner for Springtime Investments and Medical Advisor for startups, including MedZoomer, Illuminate Labs, and others. A sought after public speaker, Dr. Paul has presented on numerous topics, such as entrepreneurship, innovation, wellness, health tech, and more.
Dr. Paul’s Prescription for Success:
Number 1: Be flexible. If things aren’t going according to your plan, learn how to roll with it and shift your mindset from the rigid prescribed path.
Number 2: Keep your eyes on the “big picture” and not the little ups-and-downs you encounter every day.
Number 3: Learn to delegate so you have the time to focus on the important aspects of your business.
Connect with Dr. Paul:
Notable quotes from Dr. Paul’s interview:
I’m kind of a book person; that’s my comfort zone.
All these health care companies are being started and founded and run by non-physicians. And I thought why aren’t there more or more physicians doing that?
(on growing her first business) That’s how I knew it was the right thing for me to be doing because I felt like energized by it.
My favorite part is being able to pull the data and make decisions and produce content that is valuable, but also is going to rank well in Google and it’s going to drive actual conversions.
I thought about what does success mean? I think most people think about job title, promotions, or financial success, but I think it’s just being happy with where you are as being “success” and not necessarily compared to others.
I had a mentor at one point that had told me, you know, you should, you should only do what only you can do. And I don’t fully agree with that because I think you should only do what you can do, but also what you enjoy doing.