primarycare

The Recovering Doctor: Robert Lamberts, MD

Dr. Rob Lamberts is a primary care physician in Augusta GA, where he has practiced since 1994. He practiced “traditional” fee-for-service medicine until 2012, when he left his old practice and started, Dr. Rob Lamberts, LLC, a direct primary care practice. Since that time he has grown the practice to over 800 patients and has recently allied with three other providers locally to build a network of direct primary care (Welcome Health Network) to market services to local businesses.

Dr. Rob has always been interested in practice innovations, first focusing on the use of computer technology to improve care. This resulted in his practice receiving the Davies Award for Primary Care from the Health Information Systems Society (HIMSS) in 2003. The culmination of his interest in practice innovation came in 2013, when he opened his current practice using the direct primary care model. This model freed him from the constraints of the insurance payment system and allowed innovation with a high focus on care quality.

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