business

The Entrepreneur: Andrea Paul, MD

Dr. Andrea Paul is a physician-turned-entrepreneur who has started, grown and sold health care companies, including a digital health company that grew from zero to #251 on the Inc. 500 list in just 4 years. A seasoned executive in the health care, publishing, and education spaces, she knows exactly how to execute a marketing plan. Besides her undergraduate science degree and her medical doctor degree, Dr. Paul also holds certificates in entrepreneurship and Search Engine Optimization Marketing. Her careful selection of a world-class marketing team including graphic designers, email marketing experts, social media experts, search engine advertising experts, SEO experts, PR professionals, and digital marketing gurus are what make Health Marketing Experts the place that health care professionals and businesses come to for the very best.

Continue reading…

The Recovering Doctor: Robert Lamberts, MD

Dr. Rob Lamberts is a primary care physician in Augusta GA, where he has practiced since 1994. He practiced “traditional” fee-for-service medicine until 2012, when he left his old practice and started, Dr. Rob Lamberts, LLC, a direct primary care practice. Since that time he has grown the practice to over 800 patients and has recently allied with three other providers locally to build a network of direct primary care (Welcome Health Network) to market services to local businesses.

Dr. Rob has always been interested in practice innovations, first focusing on the use of computer technology to improve care. This resulted in his practice receiving the Davies Award for Primary Care from the Health Information Systems Society (HIMSS) in 2003. The culmination of his interest in practice innovation came in 2013, when he opened his current practice using the direct primary care model. This model freed him from the constraints of the insurance payment system and allowed innovation with a high focus on care quality.

Continue reading…

The Innovator: Tim Raderstorf, DNP, RN

Dr. Tim Raderstorf is the Chief Innovation Officer at The Ohio State University College of Nursing and The Head of Academic Entrepreneurship at the Erdős Institute. From TED talks to textbooks, Tim uses every platform he can find to empower those at the frontlines to change healthcare.

As the first nurse to hold the Chief Innovation Officer title in academia, he takes pride in educating the world on the role of the nurse as an innovator. He is the founder of the Innovation Studio, a maketspace that democratizes innovation, providing every interprofessional team that pitches their ideas with the funding, tools, and mentorship needed to turn ideas into actions. In addition to this work, Tim is an Assistant Professor of Clinical Practice in the Masters of Healthcare Innovation program at Ohio State.

Continue reading…

The Publisher: Karen Janson, MS, MD

Dr. Karen Janson is the Owner/Publisher of Medical Professionals Magazine, a high-end monthly peer-to-peer publication for community physicians, hospital executives, and other healthcare leaders. Her publication allows providers to share their professional and personal stories to promote learning, collaboration, and referral relationships within the Jacksonville, Florida, and Beaches market. As a practicing physician, she understands the importance of knowing the person behind the medical degree in establishing trust and building long-lasting relationships.

Continue reading…